Tweedy Group LLC is a privately held marketing company led by it's
founder Todd Tweedy.
Todd understands marketing relationships and has leveraged his expertise
and background in database-driven and technology-enabled marketing
to build long-term customer relationships for his clients.
launching TTG, Todd served as Vice President of Marketing and Ad
Sales for Multicity.com an application service provider of hosted
web-based communication and commerce tools. He developed a marketing
department from ground zero and increased product registrations
by more than 1,000%. He also secured marketing partnerships that
generated over 100 million ad views per month for the company and
created an award winning website selected by Yahoo! Internet Life
as one of the 100 Best Sites for 2001. Prior to launching The Tweedy
Group LLC, Todd served as Director of Client Services at an interactive
media planning and placement agency where he managed numerous interactive
marketing and advertising campaigns including the 10th largest online
media placement of 1999 with in-language placements in 13 languages.
an Account Executive at RTCdirect, a relationship marketing agency,
Todd served as the lead account manager marketing the first-ever
disk and Web-based online travel planning products for US Airways.
Todd also served on account teams including FedEx, Philip Morris
U.S.A., Schering-Plough, Audi, and BlueCross BlueShield developing
numerous direct marketing programs to support customer acquisition,
retention and mobilization. Todd also managed a national communications
effort during the largest packaged consumer product recall in US
history for Philip Morris U.S.A.
As a leading authority on interactive direct marketing, Todd has
written numerous articles on e-mail marketing as well as contributing
an editorial sidebar for Advertising on the Internet 2nd Edition
by Robbin Zeff. Todd has spoken at conferences on cost effective
interactive marketing in Boston, New York, Washington, Atlanta as
well as in Japan and Chile.